Our values are three years old this month (March 2021) and since they were launched, we've done lots of different things to keep them in the forefront of our minds. With all that's going on in the world at the moment, focusing on things within our control is one simple thing we can do to keep ourselves well and positive.

Our values give us an opportunity to focus on what we can control every day and the behaviour statements that go with are examples of what each one means in practice.



Since the values were launched, we've also introduced our new purpose 'We support people to live their best life' and we've noticed how this has become an easy reference for everyone to use, so that we can see whether we're achieving our purpose every day. Because this has been so helpful, we wanted to do the same with each of our values so that there's a simple check-in you can use day to day to help keep you on track, focusing on what you can control - how you act and react in different situations.


R      Respectful        Treat people right

E      Enthusiastic      Give 100%

A      Adaptable         Open to change

C      Caring              Act with kindness

H      Honest             Do the right thing


We hope you'll find these useful both for how we support customers and also how we treat each other.

Over the next few months we'll be revisiting our values; looking at how we can put them into practice, what happens when we don't live our values and keeping things in balance.


Back to Our Values page